Beauty Trends in 2024

The trend of multi-purpose skincare products is one of the aspects of “clean beauty”. A product that deserves attention is Ella and Jo’s cleanser which converts from balm to oil as it not only takes off makeup but also exfoliates your skin!

This year, pastels blend with brights for a high-contrast effect. Consider using something like Neo Blush from Kevyn Aucoin for an unexpected pop of color.

Shimmery Eye Shadow

    In 2019, we saw the beauty industry take a step towards inclusivity by creating shades and formulas that catered to all complexions. This year, bold eye shadow colors such as periwinkle or royal blue will be used as statement accents or blended into neutrals for more daring looks.

    According to WGSN, 2024 will see a rise in “hangover beauty” – wellness that prioritizes joy and self-care over fixed ideals. As burnt-out consumers chase pleasure over perfection, they will allow themselves looser beauty regimes – think foundations that gleam when caught by light or lipsticks with velvety petals matte finish.

    Take things up a notch by going modern with cream-to-powder formulas like Laura Mercier Caviar Sticks; these highlighters can be applied on inner corner eyes and bridge of nose or patted along high points of cheeks for instant radiance.

    Sleeping Beauty Nails

      A new nail trend for 2024 is Aurora nails (or Northern Lights nails) – inspired by the Disney film Sleeping Beauty. These were huge in 2020 and are set to make their comeback next year too; celebrities like Kim Kardashian have been sharing videos on TikTok where they show how to DIY this look at home which has caused lots of engagement around it.

      Get involved with Aurora nails by trying out either a smoky manicure complete with crystals or an all-out chrome mani; both are edgy without being too much, says Hernandez who has seen this style on fashion week runways and social media. Try icy blue for winter vibes or electric blue for spring vibes – it’s an instant transformation!

      Natural Glam

        After 2024’s recent trend of slicked back hair with vaseline mascara and opaque lipgloss failed, things have been scaled back a bit. According to celebrity hairstylist and trend forecaster Tom Smith, 2024 will be all about understated elegance – think side-swept or asymmetric hairstyles with polished but slightly undone finish.

        WGSN calls this look “soft glam” which is characterized by neutral shades and soft textures like creamy peach blush on cheeks (a la Penelope Disick) as well as sheer white eyeshadow swept over lids and diffused into skin tone.

        Sensient’s CyberGem Mermaid Core Shade is perfect for trying out this trend as its deep berry and black colors are moody yet magical in their own right.

        Bold Lips

          There’s nothing like a classic red lip to ooze confidence and sex appeal – whether matte or glossy finish. Plus, adding a touch of blush can help disguise any imperfections!

          The beauty trend on TikTok named “honey lips” involves pairing two complementary shades together for an attention-grabbing effect. Begin by using deep brown lip liner to outline natural lip shape before filling in with magenta or burgundy lipstick overtop for maximum impact.

          Birdwell explains that this appearance can be described as “a modern grunge aesthetic,” so if you want your lipstick not to smudge or feather, try using a high-performance formula like Tarte which gives intense color without taking away moisture from the skin as gloss does. Instead of it try this one – it has skincare inclusions such as monoi de Tahiti combined with plant, fruit and seed oils that give off healthy looking sheen!

          Work the Y2K revival

            According to Hailey Bieber’s sugar plum lips and mermaidcore and more, everything cool-toned is going to be big in 2024… This means applying lightly over cupid’s bow, brow bones and collarbones for a subtle glow.

            C-Suite Chic is another Y2K trend taking hold for maximum elegance mixed with confidence. The idea consists of grown out roots or ombre hair worn with tailored suits or dresses which allow people feel empowered at work.

            Also keep an eye out for mocha lipsticks and blushes inspired by TikTok’s mob wife aesthetic – think seductive but timeless makeup looks with soft lines and lived-in glosses that look polished yet imperfect. Look for products like Benefit’s Moon Beam or Laura Mercier Caviar Sticks which provide fine shimmering particles to highlight brighten up dull areas

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